30p per day internet from Virgin Mobile

I was very happy to read yesterday that Virgin Mobile are now offering 30p per day internet access to their pay as you go and contract customers.

This is fantastic news and I hope that this is the start of all the networks adjusting their pricing to something more realistic for consumers.

OK for those who use the internet everyday this is not as cheap as £7.50 per month from T-mobile and Vodafone or £5 per month from 3. However it is much better for the occasional user who currently has to pay about £1 per day though – and it is the occasional user that we want to attract to the internet.

The Nielsen Online report showed a 25% increase in mobile internet usage in the UK between Q2 and Q3 – perhaps news like this might continue that trend.

Our research has shown us that unpredictable internet charges are a main fear of consumers about using anything connected to the internet on their phone.

UPDATE From Virgin Mobile: It is amazing what 30 peas can do!

Tags: devices, mobile internet, virgin mobile