More on the march of the iPhone and iPod Touch into gaming
iPod Touch 2G
The mainstream press is now analysing the attack Apple is making into markets that have been dominated by Nintendo and Sony previously as discussed here and here previously.
A Wall Street Journal article states that large / established game publishers such as Sega are turning to the i Platform in addition to smaller startup and niche publishers like ourselves. The article puts part of the attractiveness of the platform down to the low costs of entry and simple distribution mechanism.
In the article Sega talk about how attractive the platform is to them and inferes that the difference to them in terrms of profits on a $10 iPhone game compared to a $40 ds lite game is not much.
Steve Jobs is quoted as saying that this Christmas will really shake things up and that the holiday sales of the device could shift the iPod Touch into being considered a gaming device by both consumers and publishers.With the 2000 titles already available for the platform about 25% of those downloaded have been games.
The article also highlights how a lot of games are either free or advertising supported - which is another interesting trend to watch.
The Wall Street Journal mentions an iPhone user who has sold his PSP and will sell his DS lite as he plays far more on his iPhone and loves the single device and ability to listen to his music whilst playing.
An opinion piece in Business week talks about how suprisingly good the iTouch and iPhone platform is for games. It also provides estimates for the sales of iPod Touch and iPhones globally at 40 million by the end of the year. Which would put it ahead of the DS lite which has sold 42 million devices - but in 18 rather than 12 months.
All very impressive and mean that Apple is continuing to highlight to the mobile operators how wrong they have got both supporting devlopers and providing simple distribution systems for users and developers.
For education I think this means that the i platform is extremely attractive to students as the overlap into their own interests and needs means purchasing and using a device is not a barrier.
If only there was a keyboard on it - I think Apple could rule the education marketplace too.
14.Nov.08 
devices, education, handy education, mobile phones, tools 
Comments (0)
mLearn next week - looking for people to trial uHavePassed for Institutions
I will be at mLearn in Wolverhampton next week - finding people to set-up trials for our new system: uHavePassed for Institutions.
If anyone would like a demo I will on Stand 5 with Sums Online - demoing uHavePassed and looking out for people to trial uHavePassed at their own institution.
Whilst there you can contact me on my mobile +44 7973 623337.
More details on uHavePassed for Institutions will be available after mLearn.
Tags: mLearn, uHavePassed for Institutions
03.Oct.08 handy education, m-learning, mLearning, mobile development, mobile phones, tools, uHavePassed Comment (1)
Why is the iPod Touch important for education?
I was asked last week why it is that I am fixated on the iPod Touch and its use as an educatonal tool. Once I had answered this adequately it was pointed out to me that I have not explained the point well enough on this blog. So here it is…
iPod Touch 2G
iPod Touch as a mobile computing platform
The introduction of the second version of the iPod Touch OS brought with it the ability to run third party applications. The opening of the OS in this way meant that the iPod had graduated from being a media player into a mobile computer platform.
The route that the iPod has taken to become a mobile computer platform is as important as the technology that has been used. The brand of Apple was not well known outside of computer users 10 years ago - but with the the iPod it is now a household name. That the iPod is now well known is great - that it dominates the MP3 player market with 75% market share is part and parcel of this. To become a mobile computing platform with this heritage and the buzz of the Apple marketing machine means that the iPod Touch is a much more acceptable and ‘cool’ device for learning than a Windows based PDA.
The ‘cool’ competition
There are other brands that can also move into this space with more teenage credibility than Microsoft - Sony with it’s playstation brand and Nintendo with the DS. It seems that the heritage of both these companies as gaming companies does not allow them to open up their platforms to a plethora of 3rd party developers as Apple has done with the iPod Touch and Microsoft to a much greater extent with Windows Mobile. The gaming device companies have had a business model for years that involves selling devices at a loss and then making money back with licensing fees from the developers. Apple has always made a profit on every device it sells and therefore opening their platform provides an opportunity for extra income and does not risk existing income.
Sony and Nintendo have also created very targeted gaming devices with inputs and controls that are only found on gaming devices. Nintendo embraced touch and audio input prior to Apple - but the touch area is quite small. The issues for Sony and Nintendo to overcome with the physical aspects of their devices can be resolved in future models and they both still offer the best competition to Apple in terms of ‘cool’ devices.
A final characteristic of both gaming devices is that they rely on physical media to primarily distribute content. This again reflects the heritage of selling games via retail channels. Apple has been extremely lucky with the dominance of the iPod because this has also allowed Apple to become one of the largest digital content retailers with the iTunes Store.
So the iPod Touch is cool and as a mobile computing platform and it faces little ‘cool’ competition as such. Apple is getting aggressive and has inspirations for the iPod Touch to move into gaming and compete with the gaming devices rather than waiting for them to move into the mobile computing market.
The death of the PDA
There are two other types of devices that can be used for mobile computing in education - Windows based PDA devices and smartphones. The PDAs have a long heritage in mobile computing and provide a very open platform with digital delivery (however lacking a single easy retail channel to compete with the iTunes Store). The problem for PDA devices is that their market is shrinking thanks to competition from smartphones and gaming devices. For business and personal use a PDA makes little sense when a user can get a smartphone that can provide them with the same functionality and the functions of a phone.
This shrinking market means that one of the markets where non-phone devices make sense is when schools or other education institutions sponsor the use of a particular device. Non-phone devices are preferable in schools because they create no problems related to the payment of phone bills and connectivity can be more easily controlled through school WiFi connections. It is not clear if this market is big enough for it to be viable for device manufacturers to continue creating PDA devices.
The device already in the pocket
The final type of devices that offer competition to the iPod Touch as a mobile computing platform for education are the smartphones. Statistics only show the smartphone market to be increasing every year and this had led to a very competitive marketplace that is driving down costs. Smartphones are very fragmented though with many different platforms:
*Windows Mobile
*Blackberry
*Symbian (Nokia, SonyEricsson and Motorola)
*Linux
*Android (from Google autumn 2008)
All of these platforms are open (more open than the iPod Touch) and on many of the platforms are Java compatible. However there are lots of different screen sizes and input mechanisms that vary across the devices. The variations in device specifications mean that there are phones for every type of user but make it much harder to write software and some phones are just not powerful or large enough for educational content to work.
Phones are ‘cool’/desirable and already in the pockets of students - but the lack of standard configurations means that there is very little software for these devices. The lack of an ‘education standard’ makes it hard for consumers to choose devices, schools to put their weight behind particular configurations and developers to focus their support.
I am writing this article on a plane with my Nokia N810 so I feel I should also quickly mention the ‘Internet Tablet’ devices. These devices are the successors to the PDAs and are very powerful - with great off-line capabilities, a keyboard and great application distribution features. They lack however any media player credibility (they do it - but not as effortlessly as an iPod). The power & flexibility of these devices is also a flaw when compared with the simplicity & usability of the iPod for “non-geek” users.
Other ‘netbook’ computers like the Asus EEE are not pocket devices and not up for consideration.
Conclusions:The iPod Touch has the least flaws and the most advantages at the moment
The iPod Touch / iPhone platform is a single configuration of screen size and input mechanism which helps in the creation of content. The brand is also well known and understood by consumers as desirable and ‘cool’. It is easier for school to encourage the use of iPods with students and parents.
The heritage of the iPod as a media player provides compelling reasons for students to use one with or without educational content. The addition of gaming to the iPod Touch only makes the devices more compelling to students.
The iPhone is a great device for consumers who want the functionality of a smartphone but can run all the same software as an iPod Touch. The iPod Touch is great for schools who do not want to be involved in billing issues. (The media player market is more secure than that for PDA devices and a better investment for schools.)
The digital delivery platform greatly reduces the barriers for developers of niche software (such as education) to compete globally and find viable markets. This distribution method also means that operating system upgrades are applied more easily and more widely than any other mobile platform.
The iPod platform has flaws:
*Lack of keyboard input
*little competition to drive down price
*no compatibility with existing software
*A psuedo-open platform that is tightly controlled by Apple
In my opinion at the moment the advantages mean these flaws are acceptable and in some ways these flaws are a consequence of the advantages.
It has become clear to me in writing this article that to seriously compete with the iPod Touch platform would take a combination of something like Nokia, Nintendo and Amazon.
I hope this has laid out in a bit more detail why I see the iPod Touch and iPhone as being highly important as a mobile platform for education. I welcome comments and opinion to help sharpen my understanding and thoughts on the issues facing students, educators and parents in choosing and using mobile devices in education.
Tags: devices, handy education, iphone, iPod Touch
16.Sep.08 devices, education, handy education, m-learning, mobile development, mobile phones, tools, uHavePassed Comments (4)
iPod Touch to be marketed as a gaming device
iPod Touch 2G
It seems that the latest adverts from Apple will market the iPod Touch as a gaming device - which in turn could get it into more pockets.
The latest iPod Touch advert from Apple was launched yesterday during Steve Jobs Keynote at the Let’s Rock event.
The Tag line for the iPod Touch now is “The Funnest iPod Ever” (not the funniest as I first read it!). The guided tour headlines games with music and movies as the reasons why you want an iPod Touch.
From a comercial point of view this is a problem mostly for Sony with the PSP (Howard Stringer Sony CEO was in the front row of the Key note apparently) - a more bulky gaming device that can play movies without the storage or touch. Nintendo will still compete on price and have all the great titles at the moment - but they must also be worried about the new iPod.
Why is this great for education? Well this increases the market place for iPod Touch (and to a lesser extent the iPhone) to gamers - they are a very picky bunch but if the iPod Touch titles become cool games then it could become a must have device - increasing it’s credibility. Anything that increases the street credibility of the iPod Touch helps create more software for it and also makes it more acceptable.
If Apple could only solve the problem of input - a clip-on keyboard that was also a screen protector as an accessory would be fantastic - or a bluetooth keyboard - or a full screen landscape keyboard for note taking.
Tags: education, iphone, iPod Touch
10.Sep.08 devices, education, handy education, m-learning, mLearning, mobile phones Comment (1)
Fennec (Mobile Firefox) - not very impressive
I was delighted this morning to see that Fennec the project from Mozilla to put firefox on mobile devices has reached M7 (Milestone 7) and was ready for testing on my Nokia N810.
The N810 comes with a version of Firefox that is cut down and customised for the N810 so I figured that Fennec must be better than that for them to target the N810 - wrong very wrong!
If this Milestone is an indication of the way the project is going it is clear the project has some big problems.
Startup time was awful - mobile users have less time than desktop users and fast startup is essential - I got to the point I was questioning if I had started the browser or if it had crashed while loading - my estimate would be 20 seconds - 5 seconds is what I would want.
Once the app started it was no responsive and took a further 5 seconds to load the mozilla homepage (no search engine page yet). With a lack of a search page I needed to type in the url to find the site I wanted to visit - not so easy - to be innovative the UI is unlike any other browser - no address bar - the only thing in the UI I recognised was a reload button to the right of the page title.
I touched the upper window bar for that is the standard place to get an application menu on the N810 - nothing - so I opened the keyboard and pressed the menu button - suddenly the screen changed. I got a list of tabs on the left and some buttons on the right - not clear what the buttons did. One of the buttons was a plus sign - that looked interesting - I clicked and that then took me to the add-ons pages! So the most prominent button in the UI with a plus takes you to the add-ons pages - surely add-ons isn’t something people will want to do everyday? The add-ons locked up the system - I had to quit and restart. Eventually I found that if I clicked on the page title in the right way it would turn into an address bar - but the application became unresponsive again.
So I now have two versions of firefox on my N810 - one that has been stripped down, is fast and does everything I want (including support for Flash). This new one is bloated, slow and unresponsive - to the point that I never managed to get to a page I wanted.
OK it is a Milestone release - but my gut feeling is that they have taken the wrong approach to bring firefox to mobile devices and that it won’t get fixed until they review their goals. Mobile users need add-ons - but don’t have the memory, or processing power to just take desktop add-ons - they should have a cut down XUL for add-ons. I hope they look to the Maemo version of Firefox for inspriration - it has been around for at least two years and works very well - they need to better that - and they should do that by questioning why it works so well.
In most people’s minds there is already an open source mobile browser that is deployed on millions of phones and that is WebKit - it is on Nokia S60 phones, iPhone, iPod Touch and Android phones and it is available for Windows Mobile already.
Tags: browser, iphone, Mozilla, n810, WebKit
29.Aug.08 devices, mobile phones, off-topic Comment (1)
iTouch to iPhone ratios
Just a quick note to say that I have found out from an iPhone web application game developer that up until the iPhone 3G was released that for every 3 iPhones that visited their site 1 iPod Touch visited.
Clearly this figure is in no way accurate - and only an indication - but I can’t see any reason why statistically this should not be a good sample.
This shows that either the iPod Touch players are not using the internet, are not game players or that the iPod Touch is nowhere near competing with the iPhone for market share.
I am still curious to find out the figures from outside the US - especially in teritories where the iPhone is not available.
Tags: devices, iphone, mobile phones
28.Aug.08 devices, handy education, mobile phones, tools Comment (1)
New York Times Article on iKnow initiative
Yesterday I mentioned the iKnow initiative at Freed-Hardeman University well today it is covered in more detail in the New York Times.
From the article:
The rush to distribute the devices worries some professors, who say that students are less likely to participate in class if they are multitasking. “I’m not someone who’s anti-technology, but I’m always worried that technology becomes an end in and of itself, and it replaces teaching or it replaces analysis,” said Ellen G. Millender, associate professor of classics at Reed College in Portland, Ore. (She added that she hoped to buy an iPhone for herself once prices fall.)
Tags: devices, iphone, mLearning, mobile-learning
21.Aug.08 devices, education, handy education, m-learning, mLearning, mobile development, mobile phones Comments (0)
iPhones in education? A US university is taking the initiative
I came across an initiative last week from from Freed-Hardeman University which is planning to give their students a uniform collection of technology including a macbook and either an iPod Touch or iPhone.
I think this is an interesting approach, because most other approaches focus on either a laptop or a PDA when looking to give equipement to students. When the focus is on just handheld computers then a lot of work must go into helping students create content using handhelds with creative tools. The small screen may be OK for creating small pieces of work - but is not suitable for essay writing or creating presentations (I know it is possible and is used for this - but my argument is that it is not really suitable).
As mentioned before we think the Mobile Phone or Handlheld is suitable for delivery of some content, revision, planning and a group of things we call Handy Education.
So to provide students with both devices seems to me to make a lot of sense - I am keen to find out the results of this initiative. One thing that concerns me is the lack of useful tools for the iPhone - iPod Touch platform - especially that synchronise data with a laptop (be it PC or mac).
Tags: handy education, iphone, mLearning, mobile-learning
20.Aug.08 devices, education, handy education, m-learning, mLearning, mobile phones, off-topic, tools Comment (1)
More on the iPhone and iPod Touch in Education
If Apple hit their sale goals (and there is every indication they will) there will be another 10 million iPhones in circulation by the end of 2008. This will bring the total number worldwide to close to 14 million iPhones.
I can’t find detailed figures on the iPod Touch - but I have found references saying that the touch is now outselling the iPod Classic, and others saying that Apple is downgrading sales figures for the iPod Touch this year. (If someone can contact me with better figures I’d be grateful!). For the sake of this article let’s assume there are already 6 million iPod Touch devices and that these numbers will continue to increase at a pace similar to the iPhone.
This means that by the end of this year there will be at least 20 million iPhone/iPod Touch devices in the hand of real people.
The really important question is who are these people? I would like to get an idea of the demographics of iPhone and iPod Touch users. It would seem to me that the iPod Touch is more likely to be a school or university student from 15-21 and the iPhone is more likely to be a professional 25-35 - but that is purely gut feeling. At this high level it is clear to see that educational software would be different for those two audiences and gives an indication about what types of sftware would be useful to them.
Can anyone help me get better figures for the iPod Touch sales? I know that it has none of the country constraints of the iPhone and is available world-wide. Also how can we get to better understand the demographic - has anyone seen any research in this area?
The lack of a good input mechanism make both of these devices of less use in education for classroom work, but the multi-media capabilities are great. The Touch could do with a microphone and camera though so that in can capture in addition to play multi-media (lets hope both of these get announced with GPS for the iPod Touch in September).
Tags: education, handy education, iphone, mLearning, mobile-learning
18.Aug.08 devices, education, handy education, luzia research, m-learning, mLearning, mobile phones, off-topic, tools, uHavePassed Comments (2)
iPhone / iPod Touch canvas size
Above is the canvas size of the iPhone and iPod touch - quite big isn’t it!
I’ve updated the popular post we have on designing for the small screen to include some notes on the iPhone / iPod Touch screen canvas.
Just showing the screen canvas on a normal computer monitor I think is quite instructive about how much smaller it still is to a computer - but the post also shows the canvas size in relation to other mobile phones.
Tags: handy education, iphone, mobile development, mobile-learning
11.Aug.08 devices, handy education, m-learning, mLearning, mobile development, mobile phones Comments (0)