More on the march of the iPhone and iPod Touch into gaming
iPod Touch 2G
The mainstream press is now analysing the attack Apple is making into markets that have been dominated by Nintendo and Sony previously as discussed here and here previously.
A Wall Street Journal article states that large / established game publishers such as Sega are turning to the i Platform in addition to smaller startup and niche publishers like ourselves. The article puts part of the attractiveness of the platform down to the low costs of entry and simple distribution mechanism.
In the article Sega talk about how attractive the platform is to them and inferes that the difference to them in terrms of profits on a $10 iPhone game compared to a $40 ds lite game is not much.
Steve Jobs is quoted as saying that this Christmas will really shake things up and that the holiday sales of the device could shift the iPod Touch into being considered a gaming device by both consumers and publishers.With the 2000 titles already available for the platform about 25% of those downloaded have been games.
The article also highlights how a lot of games are either free or advertising supported - which is another interesting trend to watch.
The Wall Street Journal mentions an iPhone user who has sold his PSP and will sell his DS lite as he plays far more on his iPhone and loves the single device and ability to listen to his music whilst playing.
An opinion piece in Business week talks about how suprisingly good the iTouch and iPhone platform is for games. It also provides estimates for the sales of iPod Touch and iPhones globally at 40 million by the end of the year. Which would put it ahead of the DS lite which has sold 42 million devices - but in 18 rather than 12 months.
All very impressive and mean that Apple is continuing to highlight to the mobile operators how wrong they have got both supporting devlopers and providing simple distribution systems for users and developers.
For education I think this means that the i platform is extremely attractive to students as the overlap into their own interests and needs means purchasing and using a device is not a barrier.
If only there was a keyboard on it - I think Apple could rule the education marketplace too.
14.Nov.08 
devices, education, handy education, mobile phones, tools 
Comments (0)
mLearn next week - looking for people to trial uHavePassed for Institutions
I will be at mLearn in Wolverhampton next week - finding people to set-up trials for our new system: uHavePassed for Institutions.
If anyone would like a demo I will on Stand 5 with Sums Online - demoing uHavePassed and looking out for people to trial uHavePassed at their own institution.
Whilst there you can contact me on my mobile +44 7973 623337.
More details on uHavePassed for Institutions will be available after mLearn.
Tags: mLearn, uHavePassed for Institutions
03.Oct.08 handy education, m-learning, mLearning, mobile development, mobile phones, tools, uHavePassed Comment (1)
Nintendo - start addressing the challenge from Apple
Nintendo DSi
Nintendo have launched a new version of their handheld console (DS) called the DSi.
The two main features of the device are 2 built in 0.3 megapixel cameras and an SD card slot. There will be software for playing MP3 software included as default as well as camera software. The Gameboy cartridge interface has now been removed so it is no longer backward compatible with the Gameboy. There is a Nov 1st launch in Japan and Spring 2009 for Europe.
This is an interesting move - especially if this is part of an evolution for the DS. I hope Apple are paying attention to this - and not just because Nintendo have put an i in their product name. As I wrote a few weeks back - Apple have started to position the iPod Touch and iPhone in the gaming marketplace in addition to the MP3 market and phone market. The DS has always had Wifi - but in most cases this is under used by games and software - but it is slowly getting there. I think the DSi as a gaming and MP3 platform will be very attractive to younger children and it is a real pity that the DS doesn’t have an open way for 3rd parties to write and distribute software to compete with the iTouch/iPhone/iTunes model.
The addition of the SD card though removes a fundamental problem that the DS has and that was that games could not be downloaded because there was not enough writable storage to put them on - not any more.
I hope that this is the first step in the evolution of a great and innovative platform - and that it will be opened up in the same way that the Wii has - and gets a good delivery platform also. It will be interesting to see if they start making the OS updatable too.
Tags: ds-lite, handy education, iphone, iPod, iPod Touch, learning, mLearning, mobile-learning, nintendo
02.Oct.08 devices, education, handy education, m-learning, mLearning Comment (1)
What about Android in education?
The T-mobile launch of the first Android phone (The G1) begs the question - does this already fragmented world need another mobile operating system? For me specifically how will this new OS affect those of us trying to build useful educational software?
I’ve been following Android since the first announcement last November with interest and excitement at the potential disruption that it could bring to the mobile eco-system and our niche of that eco-system. From my early assessment of Android it was clear that had the typical Computer Science led over engineering of a Google project which mean it was doing some really radical things from technical perspective. I really like how the system has been built and how they have got over the low resource problems in a much more creative way than the iPhone OS with it’s lack of background processes.
I was luckily enough to interview Rich Miner in January of this year and he gave me a picture of how seriously Google and the Open Handset Alliance (OHA) were taking the openess of Android. Not only will the OS become Open Source when it hits version 1.0, but it is open to 3rd party apps. The architecture is so open that you can supply alternate programs to manage any task on the phone. The system is so open you can override the core software that comes with the phone if you choose and replace the default dialer with another. Rich made it clear to me that all OHA members are required to keep the platform open - and to implement the core of the OS.
A core part of the power of the iPhone solution is the powerful, simple and well used distribution and payment mechanism that is iTunes. Google have tried to address the lack of an iTunes App Store with the Android marketplace - but missed the point and made it complex by involving operators in the billing - we can only hope this soon gets simplified. The G1 also comes with an unlimited internet connection so that is a match for the iPhone - we can only assume all other Android phones will also. The T-mobile G1 will also launch with an MP3 store from Amazon - one of the few competitors for iTunes - now if Amazon, OHA and operators could come up with a simplified App Marketplace - that would be interesting!
The big worry with Android is that it will quickly fragment as device manufacturers and operators fall into their old habits but Rich gave many convincing arguments as to why this would not happen. The least of which is that members of OHA have all pledged not to.
What worries me most about all the devices is that there is no easy way for consumers to understand that this phone and that phone are similar. If you get a Windows phone you know that it is windows - there will be at least a sticker or logo. Most consumers also know about the Java brand even if they don’t understand it. The iPhone brand is strong even if it is only a single phone. How will consumers know that a T-mobile G1 can run the same software as a Motorola G345 (say). The only brand on the G1 is Google not Android or OHA - will this remain on all Android phones?
Until it is clear what consumer reaction to the G1 is and we can also see how other operators take up Android a lot of these questions won’t matter. This creates a chicken and egg situation: the hope for Android phones is that they will be seen by consumers as internet and application phones in the same way that the iPhone is perceived. for this perception to be true there needs to be lots of apps that consumers talk about and use a lot that will persuade others to get a similar phone. This in turn relies on developers writing for Android which means there will have to be enough users to justify the investment in developing for a quite different platform.
What does all of this mean for education? In my opinion Android is a slow burner - it will take time until there are enough devices out there. For 15-21 year olds it might grab a big marketshare if it is cheap and or cool but so far there is little indication of either. It also lacks a non-phone companion like the iPhone which makes it a lot less appealing for schools to recommend. I cannot see Android worrying Sony or Nintendo in the same way the iPhone must currently be doing.
Standby though there are rumours that Android is really targetted at more than phones and it may become the defacto low power OS on phones, set top boxes, netbooks and many other smaller devices. If it does you can bet that Android will have a big impact on education in developed and developing economies.
Tags: android, devices, handy education, iphone, mobile-learning
01.Oct.08 devices, education, handy education Comments (0)
Why is the iPod Touch important for education?
I was asked last week why it is that I am fixated on the iPod Touch and its use as an educatonal tool. Once I had answered this adequately it was pointed out to me that I have not explained the point well enough on this blog. So here it is…
iPod Touch 2G
iPod Touch as a mobile computing platform
The introduction of the second version of the iPod Touch OS brought with it the ability to run third party applications. The opening of the OS in this way meant that the iPod had graduated from being a media player into a mobile computer platform.
The route that the iPod has taken to become a mobile computer platform is as important as the technology that has been used. The brand of Apple was not well known outside of computer users 10 years ago - but with the the iPod it is now a household name. That the iPod is now well known is great - that it dominates the MP3 player market with 75% market share is part and parcel of this. To become a mobile computing platform with this heritage and the buzz of the Apple marketing machine means that the iPod Touch is a much more acceptable and ‘cool’ device for learning than a Windows based PDA.
The ‘cool’ competition
There are other brands that can also move into this space with more teenage credibility than Microsoft - Sony with it’s playstation brand and Nintendo with the DS. It seems that the heritage of both these companies as gaming companies does not allow them to open up their platforms to a plethora of 3rd party developers as Apple has done with the iPod Touch and Microsoft to a much greater extent with Windows Mobile. The gaming device companies have had a business model for years that involves selling devices at a loss and then making money back with licensing fees from the developers. Apple has always made a profit on every device it sells and therefore opening their platform provides an opportunity for extra income and does not risk existing income.
Sony and Nintendo have also created very targeted gaming devices with inputs and controls that are only found on gaming devices. Nintendo embraced touch and audio input prior to Apple - but the touch area is quite small. The issues for Sony and Nintendo to overcome with the physical aspects of their devices can be resolved in future models and they both still offer the best competition to Apple in terms of ‘cool’ devices.
A final characteristic of both gaming devices is that they rely on physical media to primarily distribute content. This again reflects the heritage of selling games via retail channels. Apple has been extremely lucky with the dominance of the iPod because this has also allowed Apple to become one of the largest digital content retailers with the iTunes Store.
So the iPod Touch is cool and as a mobile computing platform and it faces little ‘cool’ competition as such. Apple is getting aggressive and has inspirations for the iPod Touch to move into gaming and compete with the gaming devices rather than waiting for them to move into the mobile computing market.
The death of the PDA
There are two other types of devices that can be used for mobile computing in education - Windows based PDA devices and smartphones. The PDAs have a long heritage in mobile computing and provide a very open platform with digital delivery (however lacking a single easy retail channel to compete with the iTunes Store). The problem for PDA devices is that their market is shrinking thanks to competition from smartphones and gaming devices. For business and personal use a PDA makes little sense when a user can get a smartphone that can provide them with the same functionality and the functions of a phone.
This shrinking market means that one of the markets where non-phone devices make sense is when schools or other education institutions sponsor the use of a particular device. Non-phone devices are preferable in schools because they create no problems related to the payment of phone bills and connectivity can be more easily controlled through school WiFi connections. It is not clear if this market is big enough for it to be viable for device manufacturers to continue creating PDA devices.
The device already in the pocket
The final type of devices that offer competition to the iPod Touch as a mobile computing platform for education are the smartphones. Statistics only show the smartphone market to be increasing every year and this had led to a very competitive marketplace that is driving down costs. Smartphones are very fragmented though with many different platforms:
*Windows Mobile
*Blackberry
*Symbian (Nokia, SonyEricsson and Motorola)
*Linux
*Android (from Google autumn 2008)
All of these platforms are open (more open than the iPod Touch) and on many of the platforms are Java compatible. However there are lots of different screen sizes and input mechanisms that vary across the devices. The variations in device specifications mean that there are phones for every type of user but make it much harder to write software and some phones are just not powerful or large enough for educational content to work.
Phones are ‘cool’/desirable and already in the pockets of students - but the lack of standard configurations means that there is very little software for these devices. The lack of an ‘education standard’ makes it hard for consumers to choose devices, schools to put their weight behind particular configurations and developers to focus their support.
I am writing this article on a plane with my Nokia N810 so I feel I should also quickly mention the ‘Internet Tablet’ devices. These devices are the successors to the PDAs and are very powerful - with great off-line capabilities, a keyboard and great application distribution features. They lack however any media player credibility (they do it - but not as effortlessly as an iPod). The power & flexibility of these devices is also a flaw when compared with the simplicity & usability of the iPod for “non-geek” users.
Other ‘netbook’ computers like the Asus EEE are not pocket devices and not up for consideration.
Conclusions:The iPod Touch has the least flaws and the most advantages at the moment
The iPod Touch / iPhone platform is a single configuration of screen size and input mechanism which helps in the creation of content. The brand is also well known and understood by consumers as desirable and ‘cool’. It is easier for school to encourage the use of iPods with students and parents.
The heritage of the iPod as a media player provides compelling reasons for students to use one with or without educational content. The addition of gaming to the iPod Touch only makes the devices more compelling to students.
The iPhone is a great device for consumers who want the functionality of a smartphone but can run all the same software as an iPod Touch. The iPod Touch is great for schools who do not want to be involved in billing issues. (The media player market is more secure than that for PDA devices and a better investment for schools.)
The digital delivery platform greatly reduces the barriers for developers of niche software (such as education) to compete globally and find viable markets. This distribution method also means that operating system upgrades are applied more easily and more widely than any other mobile platform.
The iPod platform has flaws:
*Lack of keyboard input
*little competition to drive down price
*no compatibility with existing software
*A psuedo-open platform that is tightly controlled by Apple
In my opinion at the moment the advantages mean these flaws are acceptable and in some ways these flaws are a consequence of the advantages.
It has become clear to me in writing this article that to seriously compete with the iPod Touch platform would take a combination of something like Nokia, Nintendo and Amazon.
I hope this has laid out in a bit more detail why I see the iPod Touch and iPhone as being highly important as a mobile platform for education. I welcome comments and opinion to help sharpen my understanding and thoughts on the issues facing students, educators and parents in choosing and using mobile devices in education.
Tags: devices, handy education, iphone, iPod Touch
16.Sep.08 devices, education, handy education, m-learning, mobile development, mobile phones, tools, uHavePassed Comments (4)
iPod Touch to be marketed as a gaming device
iPod Touch 2G
It seems that the latest adverts from Apple will market the iPod Touch as a gaming device - which in turn could get it into more pockets.
The latest iPod Touch advert from Apple was launched yesterday during Steve Jobs Keynote at the Let’s Rock event.
The Tag line for the iPod Touch now is “The Funnest iPod Ever” (not the funniest as I first read it!). The guided tour headlines games with music and movies as the reasons why you want an iPod Touch.
From a comercial point of view this is a problem mostly for Sony with the PSP (Howard Stringer Sony CEO was in the front row of the Key note apparently) - a more bulky gaming device that can play movies without the storage or touch. Nintendo will still compete on price and have all the great titles at the moment - but they must also be worried about the new iPod.
Why is this great for education? Well this increases the market place for iPod Touch (and to a lesser extent the iPhone) to gamers - they are a very picky bunch but if the iPod Touch titles become cool games then it could become a must have device - increasing it’s credibility. Anything that increases the street credibility of the iPod Touch helps create more software for it and also makes it more acceptable.
If Apple could only solve the problem of input - a clip-on keyboard that was also a screen protector as an accessory would be fantastic - or a bluetooth keyboard - or a full screen landscape keyboard for note taking.
Tags: education, iphone, iPod Touch
10.Sep.08 devices, education, handy education, m-learning, mLearning, mobile phones Comment (1)
Follow up on educational startups
Last week I wrote a guest post on TechCrunch UK questioning the lack of start-ups in the UK that are focused on Education. This article started a nice debate about what exactly the problems are and why both entreprenuers and investors steer clear of solving the problems in education in the UK.
In addition to the comments on TechCrunch a link was also pointed to the article in a post on the handheldlearning.co.uk forum - which started another debate.
In the article I point out that the UK education market is dominated by schools, universities and further education colleges but also that there are also segments in this market for informal education - workplace training, language learning etc.
Structural Problems
The discussion however focused very much on the schools market place and there was discussion around who the actual customer is (schools or local education authorities or central government). The confusion seems to have been created because a headteacher has control over their own budgets and makes the purchasing decision, but local and central government heavily influence these decisions. The picture is not as simple as that because in addition to the local and central government there are other quangos that also influence the decisions - BECTA being the largest.
Can anything be done about this “structural problem”? not easily, but if start-ups were given support and encouragement from the the influencers (BECTA, central and local government) then products and services would be more appealing to schools. This support does not have to come as funding - recognition and support of an idea with appropriate feedback would be good enough to help encourage funding from angel and VC sources.
Niches and content
Another point raised in the discussion was from Paul Sweeney:
There are existing billion dollar players (education publishers), and early successful niche players don’t tend to get bought out for high multiples.
The point about the existing players is true and in my opinion this is what makes the market place prime for disruption - as those existing players are not innovating. The second part talks of niche players and points out that they are not so attractive for venture capital becuase their value never increases enough to pay back at the levels that are needed.
So niches should be avoided - start-ups looking to help with very narrow areas of education may find problems when scaling esepcially when what they offer is mostly based on content. The Open University proclaimed that “Content is no longer king” when starting their OpenLearn initiative - and this is an astute move which will will have a large effect for university level education over the next ten years. How will open content affect publishers? Well that is the key question here.
Products and services that solve real problems in education that are neither niche or content focused - should receive funding (if they really do solve the problem and have a good business model behind them).
Why the focus on languages?
It seems the answer to this question is quite easy - start-ups avoid formal education because they don’t understand how purchasing works. So they turn to informal learning and look at the biggest consumer sector and realise that language teaching is not niche and that content for language learning is open. Also language teaching is global and means that companies do not have to focus on a UK only market.
This market is very crowded though for this reason - which brings its own problems when looking for funding - but this competition is certainly bringing innovation to the market (for example our own getawayphrases).
So many areas that are missing out
What is clear is that within education there are so many market sectors that are not getting any focus from start-ups whilst all the focus in on language learning and to some extent schools.
Hopefully the debate is starting to get people thinking - next I would like to talk to BECTA about how they can help.
Tags: education business, learning 2.0, start-ups
28.Aug.08 education, handy education, m-learning, mLearning, off-topic Comments (0)
iTouch to iPhone ratios
Just a quick note to say that I have found out from an iPhone web application game developer that up until the iPhone 3G was released that for every 3 iPhones that visited their site 1 iPod Touch visited.
Clearly this figure is in no way accurate - and only an indication - but I can’t see any reason why statistically this should not be a good sample.
This shows that either the iPod Touch players are not using the internet, are not game players or that the iPod Touch is nowhere near competing with the iPhone for market share.
I am still curious to find out the figures from outside the US - especially in teritories where the iPhone is not available.
Tags: devices, iphone, mobile phones
28.Aug.08 devices, handy education, mobile phones, tools Comment (1)
New York Times Article on iKnow initiative
Yesterday I mentioned the iKnow initiative at Freed-Hardeman University well today it is covered in more detail in the New York Times.
From the article:
The rush to distribute the devices worries some professors, who say that students are less likely to participate in class if they are multitasking. “I’m not someone who’s anti-technology, but I’m always worried that technology becomes an end in and of itself, and it replaces teaching or it replaces analysis,” said Ellen G. Millender, associate professor of classics at Reed College in Portland, Ore. (She added that she hoped to buy an iPhone for herself once prices fall.)
Tags: devices, iphone, mLearning, mobile-learning
21.Aug.08 devices, education, handy education, m-learning, mLearning, mobile development, mobile phones Comments (0)
iPhones in education? A US university is taking the initiative
I came across an initiative last week from from Freed-Hardeman University which is planning to give their students a uniform collection of technology including a macbook and either an iPod Touch or iPhone.
I think this is an interesting approach, because most other approaches focus on either a laptop or a PDA when looking to give equipement to students. When the focus is on just handheld computers then a lot of work must go into helping students create content using handhelds with creative tools. The small screen may be OK for creating small pieces of work - but is not suitable for essay writing or creating presentations (I know it is possible and is used for this - but my argument is that it is not really suitable).
As mentioned before we think the Mobile Phone or Handlheld is suitable for delivery of some content, revision, planning and a group of things we call Handy Education.
So to provide students with both devices seems to me to make a lot of sense - I am keen to find out the results of this initiative. One thing that concerns me is the lack of useful tools for the iPhone - iPod Touch platform - especially that synchronise data with a laptop (be it PC or mac).
Tags: handy education, iphone, mLearning, mobile-learning
20.Aug.08 devices, education, handy education, m-learning, mLearning, mobile phones, off-topic, tools Comment (1)